Singapore, 29 July 2025 — Ace:Daytons Direct is proud to announce its win at the prestigious Singapore MICE Awards 2025, clinching the title of “Association Event of the Year” for its outstanding delivery of the Worldchefs Congress & Expo 2024, held in October 2024 at the Sands Expo & Convention Centre. The event was delivered in close collaboration with Worldchefs and the Singapore Chefs’ Association.
Organised by the Singapore Association of Convention & Exhibition Organisers and Suppliers (SACEOS) on 24 July 2025, the Singapore MICE Awards honour excellence and innovation across the meetings, incentives, conferences, and exhibitions (MICE) industry.
The 40th edition of the Worldchefs Congress & Expo, hosted in Singapore, marked a transformative milestone in global culinary collaboration, innovation, and sustainability. Taking place at Sands Expo & Convention Centre and Singapore EXPO, the seven-day programme welcomed over 1,200 delegates from 77 countries, including competitors, judges, partners, and media. Alongside the Congress, the Global Chefs Challenge offered a dynamic platform for education, cultural exchange, and world-class culinary competition.
“The Singapore Chefs’ Association commends Ace:Daytons Direct’s ability to set new benchmarks in both the bidding process and the execution of international culinary events, and their performance has undoubtedly positioned them as a trusted partner for both local and global organisers.”
— Chef Eric NEO, Honorary President, Singapore Chefs’ Association
“Ace:Daytons Direct delivered far more than logistical support. They were a strategic partner whose insights and dedication were key to the success of an event that brought together over 1,200 chefs and hospitality professionals from 77 countries… Their work created the conditions for professional exchange, networking, and global community-building that are central to our mission.”
— Linh TO, Programme & Event Manager, Worldchefs
Ace:Daytons Direct also demonstrated exceptional adaptability and finesse in navigating complex negotiations, streamlining operational systems, and addressing challenges as they arose. Their contributions not only ensured a successful Congress but also reinforced Singapore’s position as a leading global MICE destination, setting new precedents for future culinary events in both programming and delegate experience.
“We are truly honoured by this recognition,” said Nancy Tan, Managing Director at Ace:Daytons Direct. “It was a genuine team effort, with everyone contributing their time, expertise, and commitment throughout the journey. Working closely with Worldchefs, Singapore Chefs’ Association, Sands Expo & Convention Centre, and our many partners made the experience truly rewarding. The collaborative spirit and shared goals enabled us to deliver a meaningful event that will have a positive impact on future culinary congresses.”
Ace:Daytons Direct remains committed to elevating industry standards and crafting memorable, mission-aligned experiences that maintain Singapore’s global reputation as a premier MICE destination.
